With an estimated 1.4 billion users around the globe, Instagram is one of the most popular social media giants out there. From selfies and cats to professional photography and business accounts, you can use Instagram for anything.
However, if you’re not on the platform, it can be a challenge to get started! You may be discouraged when you’re posts aren’t going viral or garnering likes. Luckily, there are plenty of Instagram tips to help.
If you’re not sure how to use Instagram, keep reading for some hacks to help you succeed on the platform.
1. A Good Bio Goes a Long Way
When users first arrive at your Instagram page, the first thing they’ll see is your biography and profile photo! You’ll want to ensure that you express yourself the right way, especially if your account is private.
When choosing an Instagram bio, you have a few options as to what you want to include. Most personal accounts use quotes, Emojis, and short expressions of their personality.
If you’re a business, you’ll want to include your website, store location, and hours.
2. Edit Photos to Perfection
Next, you’ll want to concentrate on the focal point of Instagram – the photos! Posting the best Instagram photos can help you gain attention and followers, as you can showcase your personality to your products.
It’s crucial to edit your pictures before you upload them. You can use a background eraser to change unsightly settings or add fun filters to make the colors in the image stand out even more.
3. Take Advantage of Stories
Like other platforms, Instagram is taking advantage of short “stories.” This media is posted for 24 hours at a time and doesn’t show up on your profile’s feed of photos.
These are great for posting short bursts and driving up engagement, as more people are likely to engage with them. This generates leads and visibility for your profile!
If you’re struggling to come up with effective Instagram ideas, stories are a great place to start.
4. Utilize Hashtags
One of the benefits of Instagram is how easy it is to share content. It only takes a few clicks to share carefully curated content. However, if your posts aren’t getting the engagement you want, you’ll need to step it up.
Utilizing hashtags is an easy way to increase how many people see your posts. Whether users are searching for specific content or “follow” that hashtag, your posts are more likely to appear.
However, you’ll want to refrain from using irrelevant hashtags to reach a wider audience, as this can have adverse effects! People may not interact because they’re frustrated they’re not seeing their desired content.
Instagram Tips to Help You Stand Out
Though using Instagram for beginners may seem tricky, you’ll get the hang of it.
Remember, you won’t go viral overnight. It takes time, patience, and technique to build up a following! Don’t get discouraged if your first few posts aren’t getting the engagement you want.
If these Instagram tips have you ready to revamp your profile, you’ll want to check out the rest of our website. There, you can find more great tech tips and tricks.