5 Marketing Tech Tips for Startups

Getting the word out about your product or service as a startup company is no easy job. Although there are countless digital marketing tips and tricks that you can comfortably do online, they can quickly get you lost in the noise and end up wasting time, effort, and money.

If you’re not yet confident about where and how to get the ball rolling, here are five digital marketing tips that will help you increase your customer base, survive, and even thrive as a business.

Identify Your Niche Market

Whether in saturated markets or unique industries, it’s crucial to identify your niche perfectly suited to your business. A niche market is a subset of a broader market in which a particular product or service is specialized and focused.

It lets you target and modifies your market strategy so that you can accommodate specific consumer demands. There are instances, too, when a product or service is designed entirely to meet a specific niche market.

Once you carve out a niche market and turn your product or service into the go-to brand for your target audience, you’ll be able to generate a loyal customer base. Moreover, having a more focused business demonstrates the expertise that establishes credibility over competing generalists, which could attract more potential customers.

Plus, spending your resources on a precise customer group rather than broader promotional efforts reduces marketing costs too.

Produce Data-Rich Infographics

Many people find pictures highly engaging. Hence, opting for data-rich infographics as one of your digital marketing arsenals is a good idea. By definition, “infographics” is a blended word for “information” and “graphics.” Thus, in simple terms, infographics are visual representations of data.

This data can be brand logos or business information visually represented in a color palette similar to your brand theme, which improves your brand awareness. There are many ways infographics can help drive your referral traffic and links. For instance, since they’re visual eye candy, people love to share them on social media platforms.

In addition, they’re easy to digest and more memorable than long-form text content, so they retain user attention. That’s why infographics are one of the best ways to convey data-rich information and improve brand awareness effectively.

Tap Influencers to Build Awareness

Working with influencers with the same niches as your brand is an effective way to broaden the organic reach of your brand to new potential audiences. In fact, one research shows that, compared to ordinary people, they’re more knowledgeable, convincing, and adept at explaining how a product or service works. As a result, their followers tend to trust their opinions and product recommendations, which could help your brand establish credibility.

Many influencers are competent at producing engaging and visually appealing content. This helps your company gain positive word of mouth and top-of-mind brand awareness. As your brand value gets conveyed to relevant audiences, your business can generate more qualified leads and boost sales conversions.

All in all, influencer marketing doesn’t only provide leverage to your brand but also saves you time, effort, and resources.

Guerilla Marketing

Based on the idea of guerrilla tactics’ element of surprise, guerilla marketing drives brand awareness through unconventional ways that leave people to wonder or be shocked. It focuses on creativity, word-of-mouth, and personal interaction.

Its ultimate goal is to get consumers to remember a product or service in a way they’re not accustomed to. Since it’s unique and stands out, it can easily generate buzz, which, in turn, helps you boost your brand.

In guerilla marketing, you invest time, energy, and imagination, not money. Hence, it’s often opted for startups who are on a budget but still want their marketing to leave an impact on the customers. Additionally, since you do guerilla marketing on your own terms and opt for unconventional methods, there’s no need to follow any standards the marketing industry sets. In general, guerilla marketing is distinctive and low-cost yet unrestricted.

Apply SMART Goals

Consistency and focus are crucial to sustaining your business growth. One way to do this is to make your goals specific, measurable, attainable, relevant, and timely (SMART). Although these factors are invaluable for any organization, they’re especially beneficial for startups. SMART goals aim to provide new ventures a sense of direction, help to organize efforts, and set them up for success.

Moreover, while product development should be principally focused on the early stages, other business elements that could sustain the business’ growth shouldn’t be disregarded. That’s why it’s best to use SMART goals.

With it, you’ll prioritize reaching the most business-critical goals and focus on just a few initiatives that could support your current efforts. Doing so helps raise your startup’s profile with only time as your actual expenditure.

Final Thoughts

In today’s digital world, mainstream digital marketing is deemed necessary for any business of all shapes and sizes. However, not all digital marketing strategies are equally effective. Some could hit the bullseye, while others don’t even come close. Hence, do your research and choose the right strategy that can lead to the success of your future campaigns.


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