If you are familiar with your targeted audience and ready to dive into the tough competition dwelling over the web, you now need to work on the web pages that you have created to cater audience’s queries. On-page SEO is not just a term, it is an approach towards refining your website and making it better than that of your competitors. There are multiple factors that you need to take care of while planning On-page SEO.
So, In this blog, you will get an insightful overview of the basics of On-Page SEO and how you can excel in it.
What is On-Page SEO?
On-Page SEO that is done inside the website itself, is a technique to optimize the webpages for achieving better ranking on search engines and attaining more organic traffic.
On-page SEO revolves around several aspects such as headlines, HTML tags (five of them are essential), and images. Also, the website should look convincing, authentic, resourceful, and trustworthy, if you want your audience to stay with you in the long run.
Now, we will one-by-one discuss the important factors that you shouldn’t miss.
- Always Post Authentic and Trustworthy Content
As we know that content is king in the reign of On-page SEO. So, when it comes to content,EAT is the only technique that will give you desired results and it stands for Expertise, Authoritativeness, and Trustworthiness, without which you can’t imagine outranking your competitors.High-quality content is key to get the top ranks in the search results. From Google, Bing, to Yahoo, every search engine prefers a website that looks genuine and offers what they promise.
- Keep Watch at Title Tag
If you are done creating great content, it is time to optimize the headline which we call Title.“Title” of your webpage is used by SERP to understand what your page is all about. Keeping title at the priority is recommended by most users. The title tags are mainly found in the tabs of web-browsers, SERPs, and social networks that fetch data from the web. Tampa SEO agency suggests not to exceed the title limit of 70 characters and keep a check on keyword stuffing, not only it affects the user experience but also makes you look like spam. Using the brand name in the title can help you stand out from the crowd, but always try to place it at the end of the title, or the other information will be masked with it.
- How can we forget Meta description?
The Meta description is another essential element that is a couple of sentences or a very tiny paragraph that defines the main purposes of the webpage. This section is available after the URL and title in the snippet form by SERP. The main motto of the subject should be depicted in the Meta description so that crawlers can get a clear idea. It is highly suggested to avoid using more than 300 characters. The Meta description should represent the essence of your webpage. It is very helpful to reduce the bounce rate and stimulate the click-through rates. Do not use any alphanumeric characters in Meta as Google only counts on words and not numbers.
- Beware Of Keyword Cannibalization
Keyword cannibalization is a term used for targeting similar or same keywords on different pages of your website. Tampa SEO Agency has researched it and concluded that this practice can do a lot of harm to your website and give some disastrous results. So, if two or more contents on your website cover the same/similar topic or keywords, you need to take some immediate corrective measures. In a nutshell, you should never fall for the trap of promoting the same keywords on multiple pages.
On-page SEO is a crucial element of the entire SEO niche. If it is not done correctly, you will lose your potential audience as your ranking will be adversely affected. Hence, make note of what we have suggested to you to get a better ranking, more traffic, and faster conversions.