It’s the 21st century, why are you still using mass-market skincare? Technology has advanced so much in the past 20 years. Now consumers can demand a better, more personalized experience from their products. From Snapchat Bitmojis to customized Burberry coats, personalization is taking off.
Advances in digital marketing techniques made personalization the norm for online interaction. We don’t even blink when websites address us by name, or shopping sites suggest purchases for us. The internet is personal, and has been for years. Now many brands are using personalization offline as well.
For cosmetics and skincare brands, personalization is a huge leap forward. For decades, we’ve been sold the story that there are only five skin types: Normal, oily, dry, sensitive, and combination. But what is “normal” skin anyway? And how is a “combination” type anything other than proof that the types don’t work?
There are 7.8 billion people living in the world. That means there are 7.8 billion skin types.
The five skin types myth started as an advertising trick designed to sell mass-market products. Cosmetics companies know they can’t make one-size-fits-all lotions and powders. But they can make one-size-fits-most. By splitting skin up into five types, most mass-market products will work for most people most of the time. But how many times have you bought a product designed for your skin type, only to find it doesn’t work? How many oily skin combinations caused even more oiliness, or stripped your skin red and raw? How many “sensitive” formulations have led to outbreaks and tenderness? Most of us have skincare horror stories of products that failed to live up to their promises.
Personalized skincare is the end of trial and error. Brands such as Qyral are using science and technology to analyze their customers’ skin and formulate products just for them. That means personalized skincare products grow with you, adjusting to changes in your body and lifestyle and continuing to work throughout your life.
Skincare is about more than miracle ingredients
We’ve all seen ads touting the latest in miracle products. They’ll make your skin softer and take off years overnight! Except they won’t. There’s more to effective skincare — especially anti-aging products — than an ingredient or two. While Alpha and Beta Hydroxy Acids (AHAs and BHAs), hyaluronic acid, peptides, and collagen are marketed as able to turn back the clock, there’s more to the story.
Yes, these ingredients work. But only if they’re delivered in formulations that apply them effectively. That’s why one person can get great results from a “miracle” ingredient, while another sees no benefit. The concentration of ingredients matters in skincare, but you can’t adjust concentrations in a one-size-fits-most product.
Your pH is also critical. Skin is mildly acidic, with a pH value between 4.7 and 5.75 (7 is neutral). That might not seem like a big swing, but there are only seven points in the acid scale, which ranges from battery acid (pH 0) to milk (ph 6). A difference of 1 pH is significant, and can affect how skincare products work on your skin.
With personalized skincare products, the pH of your skin is factored into your formulation. That means you don’t just get the best ingredients, you get the right concentration and pH for them to actually have the desired effect.
Your skin changes over time
We’ve all got skincare and cosmetics products we love. But what happens when the cream you swear by stops working? Sometimes the brand changes the formulation (disaster!), but sometimes it’s your skin that’s changing. Hormone fluctuations, the natural aging process, and changes in environment and lifestyle can all affect your skin. What works now, and has always worked in the past, might not work in a year, or five, or ten.
When you use personalized skincare formulations, they change with you. As we age, our skin undergoes a series of normal changes, adjusting to hormone levels and the lifecycle of our cells. Older skin tends to be drier and thinner, and suffers less from oiliness or acne. When you use mass-market products, you might find that you have to change your moisturizer or soap to compensate for the changes in your skin. And changing products means more trial and error until you find one that works.
Personalized products continue to support your skin throughout your life. Meaning no more trial and error, no more wasted money, and no more unwanted side effects. That really is a miracle!
It’s about aging well, not stopping the clock
None of us want to look older, but aging is an inevitable fact of life. By using the most effective skincare products available, you can work with your skin to keep it looking younger and healthy for longer. Personalized skincare plays an important role in providing effective anti aging results by delivering the right ingredients in the most optimal concentrations and pHs for your skin. That means better absorption, better reactions, and no nasty side effects such as inflammation and outbreaks.
Personalization is the future of skincare, and it’s available now. The technology to formulate and deliver individually made products is already here. What’s been lacking is the will to bring it to market. The beauty industry is invested in mass-market products. You don’t have to be. Anti aging skincare that works with your skin is already here, and it’s delivering the results that other products have always promised.