If you run your own business, you’re well aware of how important it is that consumers take notice of your brand and use your products or services. Without a loyal audience, your company can’t grow, so making use of marketing methods to spread brand awareness and turn potential customers into long term followers is key.
Email marketing is a powerful tool if used correctly. Establishing and building an email list can be a great way to keep in touch with your audience and share regular updates of the latest goings on in your operation. To reap the full benefits and propel your business forward, here are eight ways you can take your email marketing to the next level.
Determine Your Goals
Before you get started with email marketing, it’s essential that you establish your objectives and goals. There are numerous questions that you need to ask yourself beforehand, such as who your audience is, what they like and dislike, and what strategies you plan to implement to capture their attention. Whether your goal is to boost your subscriber list, or turn leads into new clients, if you don’t have firm goals in place, the time and effort you put into this task will be wasted. Make sure that your marketing tactics are specific, measurable, and realistic in order to see success.
A common mistake that marketers make is trying to track common email metrics like CTR or open rate without identifying their established goals first. There are a variety of tracking options you can use that allow you to monitor metrics and trends. Having an additional layer of analytics and strategy will give you a useful insight into how to optimize your emails and understand your audience more. It’s also important that you know the ins and outs of email marketing ROI, so your efforts pay off in the long run.
Understand Your Audience
With 40% of marketers still not sending targeted email messages, the last thing you want is to fall into this statistic. Regardless of how much experience you have, it’s crucial that you learn about email segmentation and how it can benefit your company. Doing so will not only guarantee that you’re delivering excellent content to your audience, it will ensure that your emails are reliable and get sent to the right people. Once you establish and understand your audience, you can increase engagement rates, which will boost profits in your business.
Keep Subscribers Hooked
When it comes to growing your subscriber list, you need to think outside the box on ways to keep them hooked and interested in your brand. The first step is to determine who is and who is not engaged with your company as this can help you determine who to aim your marketing efforts at. If you have unengaged subscribers, they need to be removed as the last thing you want is to send spam emails that could tarnish your business reputation. There is a fine line between keeping your email list updated about your brand and being a nuisance, so make sure that any emails you send out are relevant and informative, rather than going down the route of clickbait.
Invest in the Latest Software
There is tons of software that you can use which can push your email marketing to new heights. PieSync, for example, can help you build a subscriber list and keep users interested in your products or services. No matter what software you use, it’s important that you pick a provider that lets you send unlimited emails. As your email list grows, it’s vital that you keep everyone up to date, so whether you choose PieSync, Sendinblue, or Mailchimp, there are pros and cons that you need to identify before making your final decision.
A/B Test Your Emails
To help you establish what the most effective email strategies are, A/B testing is important. Getting creative with different CTAs, pre-headers and subject lines can provide valuable information into your audience and their online behaviors. There are numerous benefits that you can gain from A/B testing, such as increased conversion rates, reduced bounce rates, and improved content engagement. If yourun a startup that is about to go live, A/B testing your emails will give you an idea of how your content looks to the consumer. A/B testing can also help you spot flaws that can be rectified before building your email list.
Use Mobile Friendly Designs
Many consumers don’t have the time or patience to sit behind a computer screen. In the technology age we live in, it seems like just about everyone owns a smartphone. Therefore, it’s vital that you use mobile-friendly designs for your emails so your audience can check out your content with ease. Optimizing for mobile is crucial in the 21st century, so making sure that your customers can find out more about your brand while out and about is key. The email templates you pick can be the difference between your audience taking you seriously and being put off, so whatever you decide to do, make sure that your emails can be opened easily on smartphone and tablet devices.
Write Valuable Content
The content that you provide to your email list needs to be relevant to your brand, eye-catching, and get the message across. Whether you’re about to launch a new product, hold a competition, or you want to attract new clients to your brand, it’s important that your content is high quality and sets the tone for what you want to achieve. There are various questions that you should ask yourself which can help you create valuable content, such as why your audience will benefit from reading your emails, what they gain from reading it, and why they should open it. Whether you create content yourself, or hire freelance writers, make sure that your text is clear and coherent.
Email marketing allows you to deliver targeted messages to a global audience. Whether you’re a newly formed startup or you’re an established company, all the tips above can help you build an email list, connect with your audience, and boost your revenue.