How to grow the company is one of the main concerns of every entrepreneur. The main objective is to create a business model that favours consolidating their commercial activities, adapting to changes to grow their business.
When you need immediate financial income and therefore are willing to accept any project or client proposed to you. These situations often do not lead to anything good. They are probably small customers who can waste time and are looking for a quick and cheap solution.
Choose the potential Clients.
Instead of accepting everything, think about the profile of the ideal customer. This way, you’ll be able to create a much more personalized lead feeding process and reach customers who can grow your business.
Understand the true goals
It’s impossible to deliver outstanding results to your customers without knowing their business and the company’s overall goals in depth. In addition to learning about their products and services in detail, you will need to understand what they are trying to achieve and what they might consider a success.
Don’t just focus on what the company representative asks of you; analyze everything about the company well and advise how to improve and achieve.
- What is the final audience? Does it match the typical buyer?
- What are your competitors?
- Do you have feedback from consumers about your products/services?
A simple way to do this is to create a short survey with critical questions that you can quickly fill out before your first meeting. Together with the external analysis you carry out.
Always set real expectations (and try to exceed them)
Please take a good look at the value you give to the customer’s services and the expectations you are creating in their mind.
It is not just about fulfilling what you “promised” in the marketing plan. It is realistic about what you offer, and on the other hand, make an effort and put all your energy into exceeding expectations.
Offer the tools they (really) need
Agencies always work with a series of tools to program social networks, do email marketing, manage contacts, and it is normal for you to try to make your customers adapt to the software you already use. But are they what the customer needs? It is essential to know that you do not force the client to incorporate a tool that does not fit their situation.
Your agency may be interested that the e-commerce that has recently become your customer is starting to use the CRM you recommend. But if you still have a small database and don’t have the budget to make a significant investment, wouldn’t it be better to look for email marketing and lead generation software that allows you to carry out those first promotional actions?
In short, the key is to find the right tool for each customer and avoid any expensive expense or frustration. You can learn more about how to grow your business.
Incorporate innovations into your strategies
We are not saying that you try to completely change the way the client worked before they came to your agency, but you need to think about how to improve and innovate the actions you take with them.
A clear example of this is marketing automation. It’s something small and medium-sized businesses could take advantage of to make a difference. And from the agency’s point of view, a way to offer them a higher return on investment while saving time and effort.
Sobriety is a fundamental trait for most businesses, and it is especially so in the beginning when the profits are not substantial yet. Office design furniture, cutting-edge tools, dream corporate events, and so on are not good ideas for growing a company, at least not initially. A newly born company must seek the first real gain in frugality, cutting and reducing expenses where possible without resorting to drastic cuts and unpleasant impacts such as those on personnel.
Listen to consumer feedback.
It is challenging to be able to hope to grow your company while remaining locked in a glass hood: especially at the beginning of a business, it is instead of crucial importance to constantly monitor one’s reputation and, therefore, the opinions of the public, exploiting social media in this sense and questioning the network with the appropriate tools, such as Google Alert.
Day after day, you can improve your company through these simple but not trivial ideas, bringing it to the much-hoped-for success.
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