On-site SEO also sometimes called as on-page SEO, is referred to the process of structure and content optimization of a webpage. It helps crawlers of the search engines to understand the context and meaning of your webpages. The optimization changes also enhance the user experience. It makes improves the ranking position of your site in the top search engines. Some of the important tips are mentioned so that you can implement to give a quick boost to your SEO.
Each of the pages must contain a unique title that helps both users and search engines to understand what the page is all about. Therefore, page optimization is required. SEO Agency Melbourne suggests adding the target keyword in the page title at the beginning. Keep the title descriptive and as much short as you can. To be more specific, keep your title below 60 characters. Inclusion of numbers and powerful words like “actionable, ultimate, checklist, etc.”. this makes it more interesting and efficiently enhances their Click-Through Rates. There is no need of including your domain in the page title. But, if you have a popular brand that people can easily identify, you can include your domain in the title of the page.
The page description is something that the searcher will notice in the results page of the search engine. It has to be unique for each page and should not cross 200 characters. Google may not always show the provided meta description, but there are times when they make use of an automated description if they find it to be useful for the searcher. Avoid using the auto-generated descriptions, because sometimes they do not make any sense. The description must have the target keyword(s) to make it more appealing and relevant to the searcher. Meta description offers you the opportunity to advertise the page and convince your users to click on your link and visit your site rather than choosing the other links.
Page content optimization:
Before publishing content, the first step is to do keyword research. This is necessary because it helps to find out what the users are searching for, and you can act accordingly to satisfy your searcher’s intent. After you are done with deciding your target keywords, create a longtail and related keywords to use them in the title, headings, descriptions and page content. This is a vital step because the search algorithms of Google not only look for relevancy in content but also looks for topic relevancy. To make your content more relevant to the wider topics, adorn your content with LSI. Google offers you three features- Google suggests, Related searches and People also search for. These three features will help you to find out the relevant keywords.
Optimize the images and other multimedia elements:
For any kind of presentation, images play a vital role. They not only make a page more appealing and interesting but also makes the topic easier to understand. The search engines do not understand images. Hence it affects the page loading time. Try to make use of original images and optimize their sizes. Keep the image sizes as small as you can. Make use of ALT tag, as it describes the image and makes it easier for the search engines to understand what is the point of the image. The filenames must be descriptive. You may also use CDN service if you have too many images on a single page. It also makes the page loading faster.
We can conclude that On-page optimization is very much important not only for the search engines but also for the searchers too. Try to provide original, beneficial and well-researched content. The page titles, meta descriptions must be taken care of. Your page must not have more than one H1 tag. Beautify your content as much as you can. Your URL must represent your website structure and make it SEO friendly. Do not forget to add internal and outbound links to your content.