The competition is rising each day, in all fields. The eCommerce stores are also in the same league. The marketing world and the SEO world are dynamic, and you may encounter frequent changes. But, if both marketing and SEO strategies can be made to run harmoniously, it will become a great weapon against your competitors. Making use of SEO strategies to manipulate your eCommerce store positively can drive more sales and potential traffic to your business. Some of the popular SEO strategies are given below:
- Focus on website structure:
A well-structured site can lift you on the search engine results pages (SERPs) and can also boost the chance of purchases. Also, making use of eCommerce SEO services for your site shows a positive impact.
A website structure has two parts that can be immediately effective to your eCommerce store- breadcrumb navigation and clear URLs. Breadcrumb navigation refers to a type of website navigation that shows the users where they are lying in the website’s hierarchy without taking a look at the URL. This form of navigation helps with website mapping and organizing your website’s structure and also influences onsite CTR (click-through rates). Make use of a clean URL and keep it readable for visitors and Google to improve both accessibility and visibility.
- Research keywords:
In-depth keyword research is a less technical process that can drive both sales and traffic. Commencing with a robust keyword foundation can encourage your SEO efforts. This particular phase is vital because it impacts all the optimizations while moving forward. Make use of tools to find the information about your base keyword.
For this, you can collect average CPCs, average monthly search volume, and the competition of that keyword. Look for a high intent keyword that has a huge search volume per month. While checking through the keywords, make sure you Google them to check whether you have a ranking opportunity or not. If your competitions are big-name companies, go for long-tail keywords to compete.
- Product-pages optimization:
It is not enough to copy and paste the product descriptions from your manufacturers or competitors. For your success, product pages and product descriptions play a crucial role. Grab the opportunities and optimize meta title, meta descriptions, and every other area.
Keep your product descriptions creative and uniquely present them. Stick to your branding. Minimize the use of jargon and create easy read and scan description. To distinguish particular benefits or features, make use of bullet points. And try to speak to the buyer persona throughout your writings.
- Stay away from duplicate content:
Avoiding duplicate content can be difficult if you are running an eCommerce store. When you have an endless number of products, it can become hazardous to distinguish product variations and descriptions. It can be the potential to decrease your search rankings.
So, to minimize this, either you can add 301 redirects for pages to make sure that the search engines clearly understand which pages may be having identical content, or you can add a canonical tag.
- Focus on mobile experience:
According to several pieces of research, most of the sales are made on smartphones. It means that mobile-first is no longer optional and is only for SEO and Google. An eCommerce store owner must focus on optimizing pages for the mobile device. If the page loading time is more, you can lose potential customers.
Thus, focus on page loading time and speed on mobile devices. Take care of the user experience and incorporate easy to use mobile navigation, colorful and appealing pictures, and seamless writing.
- Add sitemap.xml to search console:
Several popular eCommerce platforms generate sitemap.xml for you. But, you still need to add your sitemap.xml to Google Search Console. A sitemap.xml contains the list of important pages of your eCommerce website. It makes it easier for Google to locate and crawl all of those important pages.
- Optimize category pages:
Indeed, the product is important, but category pages are equally important. Although somewhere, they follow the same principles. It is all about creating unique and creative content. Best SEO strategies are required for both of them. From your keyword research, perform optimizations in the category titles. The category meta description needs to be optimized. While being unique, encouraging, and unique, try to summarize your products and services.
Input your category F1 tag. Make sure that there is one F1 tag per page. Below the H1 tag, write down a description of your category page. You may also break down your content and include a short form of the paragraph under or above the H1 tag. Within the description, include the Internal links. Visuals in eCommerce are vital, and category pages are no exception. Thus, include images, and incorporate proper visuals of your services or products throughout the category page. At the category page’s header, you can also include a custom graphic to differentiate further.
- Enhance the security with HTTPS:
We often see stores without HTTPS, and as we are heading more towards the dynamic technological world, it is not secure enough. Although, it is not too late to secure your eCommerce store. A store owner collects personal details from their customers. But, it is best when you are sure that all the collected information is properly encrypted. That is why you will need HTTPS.
However, Google has declared that they are considering HTTPS as a ranking factor. And without proper ranking, all your efforts will be useless. You may lose potential customers and see your sales go down. Thus, considering will turn your ranking better and will drive more traffic and encourage sales. Therefore, always include HTTPS in your website URL.
- Create easy-readable content:
The truth is, no one enjoys text walls. According to research, only about 16% of people go through webpages word by word. And the other remaining people only scan a page. If they aren’t able to locate what they are searching for, they will bounce. With high bounce rates, you will lose your potential customers.
In short, if your page is difficult to read, people are not going to read it. Keep the paragraphs as much simple as you can, and you may also add breaks in between for better readability. For the additional breaks, it is recommended to make use of bullets. It is better if you can choose an online tool to determine the readability score.
- Use internal links in the underperforming pages:
Once you begin to see audiences are getting into your store online, try linking the pages having higher organic traffic with the underperforming pages or the pages you are still trying to rank for. This will drive topical relevance and equity to the newer pages, thus improving their working ability.
According to research, this method has proved to be helpful for uncountable store owners. And some of them claimed to have seen an increase of about 40% organic traffic. A growth in organic traffic means a rise in sales. For onsite SEO, this method is considered even by the highest quality content producers.
With the above-mentioned way, you can take action and get your website in a higher position in the SERPs. This will ultimately increase your sales and drive more potential traffic, thus increasing your marketing funnel and expanding your organic growth. Just keep knowledge about the latest updates and make changes in your optimization process according.