Business

A Guide to Earning Money From Blogging

Learn how to make money from blogging by following the tips and tricks we’ve compiled for you here in this guide. From affiliate marketing to paid advertisements, there are plenty of ways to turn your blog into a profitable business once you know where to get started. 

  1.  Affiliate Marketing

One of the most common ways of making money online is through affiliate marketing. This essentially tracks any purchases made from any click-throughs to a website that were directed from your website and you’ll earn a percentage of the sale as a commission fee. 

Pretty much every online eCommerce site will offer some type of affiliate program that allows you to link to websites such as Amazon, Topshop, ASOS, and Apple, among many others.

You can also create an account with Affiliate Window to partner with some of the world’s leading brands from all around the world. Just remember that the key to successfully using affiliate marketing on your blog is to stay true to your authenticity and your brand. 

  1.  Paid Advertisements and Sponsored Content

Paid ads and #spons content can both be high-earning sources of income if you’re running a successful blog, especially if you also have a social media presence with a good following. 

This is basically content you have created to advertise a product, service, or brand, usually somewhere within the realm of your blog’s niche in order to lend you credibility on the topic. 

For example, if Nike were bringing out a new sneakers range and you run a blog on running, they could slide into your email inbox offering to pay you for partnering with them and writing an article about their latest new line. Throw in a few affiliate links and you’ll be quids in! 

Although it was once purely a numbers game, these days, brands tend to focus more on your engagement over thousands of uninterested readers, as the latter doesn’t lead to sales. So, make sure to create content that readers of your blog will love and want to interact with.

  1.  Write Guest Posts for Other Outlets

If you’ve built up a reputation for being an authority on a certain topic, it’s also possible that other media outlets or blogs may contact you in the hopes that you will write a guest blog post on a specific subject seeing as it’s in your area of expertise. 

Jack Monroe, a British cook with extensive experience of cooking on a tight budget is a great example, as they have built a career on helping people learn how to feed themselves more with less cash. Their personal blog took off to such an extent that they were asked to write for the Guardian newspaper on several occasions and they’ve published multiple cookbooks.

If you feel it’s appropriate, you could also pitch yourself to other publications citing your blog as your portfolio, and this can be a great way to get exposure and make new contacts. 

  1.  Sell Digital Products 

Another way to make easy money from running your blog is through selling digital products such as your own merch, eBooks, online courses and webinars, or actual services. 

Of course, this will require a certain amount of effort and investment while you create the digital products or services that you will be selling, but after you’ve worked out any issues with them, selling them is as easy as listing them on your website for sale. 

Selling eBooks is another great choice of digital product that you can sell via a blog. For example, if your blog is all about convenience cooking, why not create an eBook full of five-minute family favorite recipes which you can then sell to your readers. 

Running online courses or paid digital seminars is slightly more complicated again, but can have high rewards provided you put the right work into creating them. 

Final Thoughts

As you can see, there are several ways that you can turn your blog, which may have even started out as a hobby, into a lucrative business where you can earn some serious money. 

If you were to delve even further into the world of making money through blogging, you’ll find that there’s even more you could do to increase the revenue brought in by your blog. 

Our advice would be to try a few of these money-making methods to see which is going to be the best fit for you and your business and, in turn, be the most profitable option for you. 

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