There are thousands and millions of money wasted on ineffective, poor, or outright bad ads—caused due to advertising inefficiency and bad media planning.
At the end of the day, you need new customers because, without them, your business will cease to have a prospective future. So, to expand the business, effective advertising in all its form is essential.
The good news is, there are some core principles to follow to make the most of your advertisement and use the best media planning tips as a promotional tool.
What Is Media Planning?
Media planning is when marketing experts determine where, when, and how an advertisement should run. This is to fetch maximum engagements and ROI for the brand in question.
A planning decision is based on ad display in various online and offline channels such as broadcast media, print & publishing, paid ads, etc.
Media planning is a domain that’s entirely handled by marketing experts. It is carried on by media planners at advertising agencies. Having years of experience in their field, these planners work with media buyers and client organizations to develop a strategy for maximizing ROI on their expenditure.
Media planners have a thorough understanding of the brands they represent and their target audience. They are also well aware of developing media trends.
Media Planning 101
To achieve the best strategies for media planning, business owners must understand the basics of writing a good advertisement and also know the right platforms for displaying the ads.
Here are some fundamental tips that can aid novices in the media planning process:
Audience Reach
There is a particular time when your ads will gain maximum reach and attain more views. Determine the exact outlet and time to display your ad.
Transparent Goals
Firstly, figure out your main goal for media planning. Every campaign or ad has a hidden motive. Once you make the goal transparent, the next steps to fruitfully execute the planning will naturally follow.
Customer Engagement
To ensure that your brand has all the elements to gain traction among customers, it should have a clear direction that soundly resonates with its target audience. Use your team’s creative skills and get buyers talking!
Strategies For Ads After Media Planning
Stand Out From The Crowd
Powerful advertising can help you stand out. Determine that one ingredient that will outplay your competitor. Some ads create milestones, whereas others vanish into thin air.
Show your customers why your business is their number one choice and why they shouldn’t even consider your competitor. However, this step should be pretty impactful.
You can take tips from some fine examples of products with a clear USP:
- Nike: “Just Do It.”
- Apple: “Think Different.”
- L’Oréal: “Because You’re Worth It.”
- Coca Cola: “Open Happiness.”
The main goal is to help connect to the audience through your brand USP. This gives the customers a solid recall of the product without much effort.
Product Showcase With Carousel Ads
The idea behind carousel ads is to showcase several images to improve your chances of conversion or sale. These ads are tailor-made for displaying multiple e-commerce products through a swipe of the finger.
Manyimages and videos are compiled together and linked on different landing pages from each panel of the carousel. They’re effective on both desktop and mobile.
Highlight Customer Benefits
Advertisements should focus on customer benefits. Mainly, highlight the product benefits that the brand is bringing for customers. Completely indulge them in the product and clearly explain to them what it’s all about.
After all, people are more interested in the advantages they will attain from your services rather than knowing the whole process. To make the most of your ad campaign, look for the best youtube video editor with a ton of beautifully designed templates, graphic elements, fonts, and much more.
Generate News Through Advertorials
Advertorials come in the format of news articles, and it looks more like a news piece than traditional ads. People get curious to know more about it and click on the content.
You have to remember that a customer is always spoiled with multiple ad choices. The uniqueness that lies in the nature of advertorials may somewhat generate more customers.
Compelling Headline
Attention-grabbing takes major skills and experience, but it’s not the literal embodiment of creating a storm in a teacup. Getting attention can be subtle, too. People scan things quickly and have a sharp recollecting memory.
The audience comes into contact with multiple advertisements every day. Craft ads that are so compelling and tempting that it’s viewed at least once by the audience. This is feasible with a perfect headline.
Invest In Lead Ads
Lead ads allow you to focus on your target demographic. You use this type of advertisement to showcase your products or services to those who may be interested in them and generate credible leads.
Investing in lead ads can generate a loyal customer following as it identifies potential customers for your business.
Call To Action And Purchase Quotient
Don’t just inform your potential customers about what your company has to offer. Encourage them to jointly take action. Point them directly to click on your ad, order your product, and pay for your service.
Call to action directs users to click on your ad to take them to your website. Without it, your viewers are merely looking at the advertisement and forgetting about it almost instantly.
Display Testimonials
Testimonials are a legit way to prove reviews from satisfied customers.
Through these testimonials, the words of happy clients validate the potential buyer’s choice as the right one.
You can do this by highlighting the best from the rest. This will demonstrate a promising face for the brand.
Conduct Deeper Analysis Of Your Ad Results
Benefiting from ads should continue even after they expire. Extract as much info out of these materials and learn the next best approach to take. An automated and more sophisticated way to do this is through data commercialisation, where it can review the valuable information earned from operations like online advertisements and turn the data into another stream of revenue.
In Conclusion
A good advertisement is a good advertisement, after all. No matter the simplicity in its content, as long as they’re a hit among the audience and get them talking, it’s an effort well played.
Media planning sets the foundation for your advertisements and future campaigns. It is a structured and planned approach towards delivering meaningful ads to customers on their preferred devices.
Get your creative juices flowing by using InVideo’s editing tool, such as the animated promo video maker, to give your videos popping a unique customized look.
