What to look for in a casino affiliate program?

People looking to start an online business today can choose from many more things than a couple of years ago. A lot of them go for things like dropshipping because they’re known for allowing you to win a lot of money. However, others prefer different kinds of things.

Setting up an online store is easier said than done, even for people with more experience. That’s why many users are looking for alternative ways of making money, such as affiliate marketing.

Even though this is not that popular in every area, in things like iGaming and casinos, affiliate marketing can be extremely beneficial. In fact, one of the best casino affiliate programs, with generous commissions and top-notch customer support, will offer you the opportunity to make a lot of money as long as you have the needed traffic. This is where it gets complicated because securing traffic for the given casino website means you need to invest a lot of money into building a website, advertising, and much more.

There are many other aspects affiliates need to be aware of, but this is a topic for another day. Instead of going through them now, we’ll look at some of the core aspects that users need to check when choosing a specific affiliate program offered by the leading casino sites.

The commissions

It probably doesn’t come as a surprise that the main thing people need to check when choosing a casino affiliate program is the commissions. Nowadays, some of the big brands will offer all kinds of lucrative offers, so clients need to check and choose the one that works best for them.

When talking about affiliate commissions, many people forget that there are different kinds of options to choose from. The revenue share is the classic alternative that rewards affiliates who bring in people who wager more money because the amount a given affiliate gets depends on how much the person loses. CPA is another popular option because partners can get a flat commission when someone signs up and makes a qualifying deposit. Recently, a lot of iGaming websites also added hybrid deals. The latter offers a mixture of Revenue Share and CPA and has become the preferred option because it offers some sort of stable income mixed with the opportunity to win a lot of money.

The duration of cookies

Although a lot of people do not like cookies, there is no arguing that those things are incredibly important for affiliate marketing. The cookies allow the given website to “recognize” when someone is visiting it using a specific affiliate partner. In other words, gambling affiliates who advertise their services can win a lot more by using a program whose cookies last longer because they will get the new registration even if people decide to sign up a month later.

To sum up, it’s better if the affiliate program has cookies that last for at least a month. Some of them last even longer, which is always a good thing.

Ideally, the affiliate option should have a no negative carryover policy

There are many pros and cons of using the RevShare model. While it allows partners to win a lot of money, it also means they can get a negative balance. When a player win, the online casino will deduct this from the affiliates’ balance, so there’s the possibility to “owe” money (you don’t owe anything, but that’s what it looks like). Sadly, some affiliate programs will keep this negative balance and carry it over to the next month, meaning affiliates won’t start well.

The good news is that a lot of top-tier affiliate programs have no negative carryover policy. This means that even if their balance is negative for the given month, it won’t transfer to the next one. 

Diljeet Malik

I am a dedicated casino writer with a passion for all things related to the world of gambling and entertainment. With a deep understanding of the casino industry and a love for sharing insights and strategies, I strive to inform and entertain readers with my casino-related content.

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